Is there a platform I SHOULDN'T promote my book on?

Writers have lots of choices when it comes to promoting their books. The following question is from a writer concerned about what effect his Christian writing might have on his secular career prospects. 

Q: I work in a secular industry and most of my connections on LinkedIn are secular. Should I post about my new Christian book? Would it cause trouble if I did?

A: If you are concerned about how your Christian book might negatively impact your career, have you considered using a pseudonym for future projects? Since no one can predict what blowback, if any, you might receive, rather than posting on LinkedIn from your professional profile, consider recruiting an army of Christian fans to post and promote your book to their connections.

It’s possible to maintain a professional, secular, business profile on LinkedIn while also connecting with and cultivating relationships with Christians on the platform, many of whom would be happy to help plug your book!

Jocelyn Andersen is an author and book editor who writes and speaks about a variety of topics. Her work has been featured in magazines, newspapers, radio, and television.  A few of her seminar topics are: “Author Branding & Platforms” and “Leveraging: How to Get the Most from your Author Platforms.” She is the author of several non-fiction books and is currently working on her first novel.

Click HERE to subscribe to Jocelyn’s newsletter and for links to all her columns on Substack. Connect with Jocelyn through, Facebook, Goodreads and LinkedIn.